This is seriously turning out to be a roller-coaster of a week and not in a good way. Earlier this week, an avalanche of vile misogyny came crashing down on comic book professional Janelle Asselin for criticising the comic book industry on their failure to market books to a wider audience. It is a legitimate criticism when you consider that the goal of comic book publishers—like any other business—is to make money. She was especially on spot with the role that covers (and even teaser images) play in marketing:
Covers are important, but their job is also very basic. A good comics cover alludes to the story within, yes, but most importantly, it draws readers in. In comics, covers have an especially important role in marketing, a role that hits three or four times. A cover is often the project’s first impression, debuting online either in solicitations or other promotional campaigns.
I agree. And consistent with this discussion, my first impression of the teaser for Earth-2: World’s End is anything but good, especially since the teaser features the image of a young woman who appears to be dead in the arms of her grandfather. The seemingly dead woman in the teaser is none other than Helena Wayne (the Huntress) in the arms of Thomas Wayne, the new Earth-2 Batman. You can already imagine where I’m going to go with this.